Art direction and creative execution of Biodermaís Photoderm XDefense Ultra Fluid integrated campaign, translating brand strategy into engaging social and experiential content. Developed sports-inspired storyboards, directed content production, and established a cohesive visual identity that highlighted the product’s
high-performance protection and active lifestyle positioning. Extended the campaign across multiple collaborative events by designing branded apparel, interactive Instagram photo frames, and event visuals that increased audience engagement and encouraged user-generated content.
