Photoderm Pediatrics – Personal PR Box Seeding Campaign
⚡️ The Problem
Parents were aware of sun safety but uncertain about safe sunscreen options for children’s sensitive skin.
Bioderma needed to build trust and awareness in a highly competitive sun-care category.
💡 Idea
A beautifully personalized PR box was created for UAE-based mom influencers to launch Bioderma’s Photoderm Pediatrics, a sunscreen range for babies and toddlers. Each shared authentic family moments enjoying safe sun time, with content amplified across Instagram, TikTok, and Snapchat, blending emotional storytelling and expert-backed education to build trust and awareness.
🌟 The Results
+ Brand Awareness: Photoderm Pediatrics became a top-mentioned baby sunscreen in UAE parenting circles.
+ Engagement: Thousands of organic interactions and shares through authentic influencer storytelling.
+ Sales Impact: Noticeable sales uplift across key retail channels.
+ Brand Perception: Reinforced Bioderma as the trusted leader in children’s sun care.
.
.
