IDEA
We introduced the philosophy of ‘my life my rules, with the communication #mycarmyrules. We came
up with a digital film concept which successfully targeted the Youthful, Fun, and Urban image of a Picanto owner.
Launch video were seeded in online video and through social channels – CRM channels messaged
brand loyalists to engage with and share our program. All communications drove to a mobile optimized landing page experience-keeping consumer update.
RESULT
Reached 4.2 million people across the region.
65% increase in the search volume.
250 test drive bookings in a month.
Client | Kia Motors UAE
Agency | THE DOERS
Editing | Tauqueer Ahmad
Art Direction | Tauqueer Ahmad
Animation | Tauqueer Ahmad
Graphic Design | Tauqueer Ahmad
Sound Design | Tauqueer Ahmad
Teasers