The Bioderma Sebium campaign was designed to engage a younger audience, particularly college students and young adults experiencing acne-prone skin. To make the content instantly relatable and stand out across social media, the creative direction was inspired by comic book storytelling, blending realistic photography and video with bold, playful visual elements. This distinctive approach transformed everyday skincare concerns into entertaining, shareable content while maintaining the brand’s credibility.
The campaign successfully increased brand awareness and resonated strongly with its target audience, generating high engagement through its fresh visual identity and approachable storytelling.
Key Contributions : Creative & Art Direction, Photoshoot Direction , Storyboard Development, Content Concept Development
Technical Execution Directed shoots with multiple talents and managed the post-production workflow using Adobe After Effects, Premiere Pro, and other Adobe Creative Suite applications to deliver engaging motion and static content across social media platforms.