SUN TRIPLE DEFENSE
Problem
Declining brand relevance among younger audiences
and millennial consumers across the UAE and GCC.
Traditional, static skincare visuals struggled to capture attention
Traditional, static skincare visuals struggled to capture attention
and stand out in an increasingly fast-paced social media landscape.
Solution
Reimagined the visual language for a social-first campaign, moving
from flat and traditional to bold, energetic, and motion-led.
Introduced dynamic motion, playful animation, and high-impact
Introduced dynamic motion, playful animation, and high-impact
visual storytelling to create a more youthful, engaging social media experience
Results
+30% social engagement
+45% reach
2× video views
Helped modernize brand perception and strengthen relevance among younger audiences across the GCC.
Helped modernize brand perception and strengthen relevance among younger audiences across the GCC.
Campaign featured on Ads of the World.
Role
Creative & Art Direction
2D/3D Animation & VFX
Visual Storytelling & Video Editing
Shoot Direction & Moodboard Development
HERO VIDEO
SOCIAL MEDIA CONTENT
