End-to-end development and art direction for the Bioderma Atoderm Intensive Baume campaign, featured on Ads of the World.Shaped the creative strategy and directed a complex toddler photoshoot to visually communicate how the product acts as an instant relief for the scratch trigger. The visual asset pipeline seamlessly blended premium medical skincare aesthetics with high-value educational content. The creative focused on breaking the itch-scratch cycle to bring rapid comfort and emotional relief to both mother and toddler. The multi-channel rollout delivered impactful visuals, high educational value, exceptionally positive community sentiment, and a solid organic engagement rate.

Key Elements: Creative direction, Toddler photo/video shoot guidance, multi-channel design.

Technical Note: Executed using Adobe After Effects, Premiere Pro, Photoshop, and Illustrator.